Driving Traffic To The Dealer
One of the reasons why the Drive Green Utility Tractor Show is so important to our dealers is the traffic it brings out to the event says Richard Miller, TriGreen Equipment, manager for commercial and consumer equipment. He says that in a typical dealer store it’s not easy to get a couple hundred people out and the show provides a great opportunity to attract more people to see what they’ve got to offer.
I interviewed Richard when we were in Murfreesboro, TN. He says they had people with everything from 1 acre up to hundreds of acres of land. He was surprised to see how many people came out who had never been up close and personal with a tractor.
You can listen to my interview with Richard here:
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Or you can watch the interview here:
The Drive Green Utility Tractor Show truck is usually on location before I get there but in Murfreesboro I beat it by about 5 minutes. Just in time to catch a video clip of it coming in to the Miller Coliseum grounds from the highway.
We love to see future John Deere customers out here at the Drive Green Utility Tractor Show stops. This little guy had some wide eyes as he was following his grandad around this morning.
It looks like Allen Edwards is the teacher once again here in Murfreesboro, TN.