Driving Traffic To The Dealer
One of the reasons why the Drive Green Utility Tractor Show is so important to our dealers is the traffic it brings out to the event says Richard Miller, TriGreen Equipment, manager for commercial and consumer equipment. He says that in a typical dealer store it’s not easy to get a couple hundred people out and the show provides a great opportunity to attract more people to see what they’ve got to offer.
I interviewed Richard when we were in Murfreesboro, TN. He says they had people with everything from 1 acre up to hundreds of acres of land. He was surprised to see how many people came out who had never been up close and personal with a tractor.
You can listen to my interview with Richard here: Interview with Richard Miller
Or you can watch the interview here: